A feature factory is a term used to describe a business or product development environment where the primary focus is on producing and releasing features at a consistent pace, rather than on solving actual customer problems or achieving business objectives 1 , 2

Key characteristics of a feature factory include:

  • Prioritizing quantity over quality: Features are built and shipped without necessarily evaluating their impact on customer satisfaction or business goals 3, 4
  • Lack of measurement: Teams often do not measure the impact of their work, or they focus on output metrics rather than outcome metrics 5
  • Absence of a holistic plan: Features may be shipped without a clear vision of the overall product experience 6
  • Focus on output rather than value: The emphasis is on churning out features rather than creating real value for users 7